TOP 10 TRENDS IN DIGITAL MARKETING IN 2020
Facebook is no longer the kingpin in the world of social media. According to Forbes, 41% of its users are over 65 years old. While this is not a struggle at all, it is clear that Facebook has lost the support of people with young demographics, who prefer the visual, interactive experiences offered by Instagram. Snapchat and the rising star, TickTock.
In the wake of the 2018 data breach scandal, Facebook has lost significant credibility by spreading frustration and resentment over the spread of fake news, political propaganda and cyber bullying platforms. TechCrunch has speculated that Facebook may have died for General Z. TechCrunch has said that the once dominant force is declining in popularity with young demographics.
Future digital marketers need to see who their target market really is because Facebook can be very unsuitable for some campaigns, especially when going down to young people.Facebook is still huge and many Americans are looking at it. Still, sellers should be more careful about who they try to contact and make sure their target audience is still on Facebook. If not, you could be wasting your marketing budget by targeting the wrong social media platforms.
2. Instagram is a Hit with the Kids
The rise of Instagram's meteor has already seen a passing result of one billion users. This means that it is one of the fastest growing social media platforms, and most importantly, its user base is a greedy young demographic, especially under 30s. Facebook is losing that number due to its popularity as a social media platform. "For the elderly"
One potential problem vendors keep in mind is that Instagram recently decided to remove the feature of interest from the platform. Many influential people have expressed concern about this move and companies should keep a close eye on the impact of the impact in 2020. This can increase the quality of content, however many users may walk away from the platform in search of futility. Matrix elsewhere.
3. Chatbots Will Dominate Customer Service
Chat bots are artificial intelligence (AI) software that communicates with users and helps them achieve their goals. Chatbots communicate with humans primarily through the use of text chat windows, but verbal communication is also possible. Over time, as the system collects more data insights, AI teaches customers more, making it possible to offer constantly improved services.
Throughout 2018 and 2019, Chatbots created regular roles from thousands of people on Facebook for a variety of tasks. Everything from providing weather reports to automating some basic customer support tasks can be easily handled by sophisticated software. Bots allow users to communicate in a personalized, focused way without having to pull too much out of limited human resources.
80% of businesses say they want to start using chatbots this year. When you think of the benefits, it's easy to see that:
• 24-hour service
• Instant responses to customer queries
• No breaks, vacations or overtime pay required
A January 2020 TDO research found that 43% of consumers prefer to message online chatbots instead of calling customer service centers when contacting a brand. So, as businesses and consumers look forward to more participation in chatbots, this is sure to be one of the fastest growing digital marketing trends in 2020.
4. Video is No Longer an Option
If your business is not already using video marketing, you should climb this year. Text-based content can't compete with the power of video alone, especially when trying to sell products and services online.
In the mobile crazy world, people are watching more videos than ever before, watching and sharing videos about everything using smartphones, learning more about brands and what they have to offer. Consider these statistics from Impact BND:
• 70% of consumers have shared a brand’s video.
• 52.5% of consumers claim that watching product videos makes them more confident and guides their online purchasing decisions.
• 72.3% of businesses believe video content has improved their conversion rates.
Video marketing is extremely attractive, especially if it is live video. Live streaming is a powerful method of digital marketing when combined with effective marketing. Whether it's a new generation of social media influencers or with traditional sources like celebrities, celebrities and musicians, having a live stream of influencers interacting through direct comments is a huge attraction for audiences.
Twitch has 1 million active users every day, most of whom tune in to watch live streaming videos from influencers like Ninja. Ninja, the world's most popular gaming influencer, recently struck a special deal with Mixer, which Microsoft recognized as the expected value of next year's live video streaming.
5. Good Content Still Matters (and Now Context Matters More!)
Content marketing is an essential component of digital marketing, although there is a growing emphasis on nuisance in content. Quality has always been important, but now there is more emphasis on context and targeting. Google is developing a deeper and more sophisticated understanding of online content and, therefore, vendors need to think carefully about their target market and how they can create that content more explicitly in 2020.
Most of these will be BERT updates, released on Google in November 201. The new algorithm helps search engine monsters better understand natural language in user search queries. The advice from Google is that "it's more important to be sure of speed, useful links and good written content than to keep up with the latest SEO trends."
Make no mistake:
Content marketing goes nowhere.
That being said, Google is getting smarter and it prefers in-depth, accurate and up-to-date content that is closely aligned with the user’s intent. Companies should keep this in mind as they create new content in 2020.
6. Email is Getting More Personalized
Email is a major channel of communication, with billions still using it for personal, commercial, industrial, legal, scientific and educational purposes. In other words, email is here to stay, and email marketing itself is important.
However, email marketing is evolving, and generic email marketing has never been more effective.It is now a combination of automation and more importantly personalization that makes email marketing important for 2020.
This can be very effective when you can trigger your email marketing to a specific thing, such as a user browsing a particular product and then following up with an ad price or demo video in an ad. Email is usually the ultimate trigger to trigger an action, especially when combined with your remarketing technique.
This brings us to one of the most incredible digital marketing strategies of recent times ...
7. Interactive Content Will Become Mainstream
Interactive content is anything that people can click on, stroke or interact with online. According to Outgrow, 93% of marketers consider interactive content to be very effective in educating the buyer.
In 2021, more companies will experiment with interactive content types, such as:
• Quizzes and surveys
• Augmented reality ads
• 360 degree video
These formats utilize sophisticated marketing techniques, such as augmented reality and video content, to offer people a captivating and engaging experience. Nowadays, consumers want this kind of memorable, fun content from brands, as it helps them feel more connected to the company.
8. Voice Interaction Continues Upward
Thanks to Siri, Google, Alexa and a host of other "smart" devices, verbal communication with devices continues to increase. The real lesson for us is that people like to talk and that is the best way to communicate. And now machines are finally catching up with the way people want to search, buy, and discover new things.
However, this presents some interesting challenges. Performing a voice search, for example, is very different from entering a query, especially in the results. When a person performs a text search, the screen searches the results one page at a time. But when someone asks for a device to search and the device responds orally, it can at most only give a few options, and often provides only one choice.
We've said it once about voice search and we'll say it again:
Adopting a voice search strategy is not just about staying relevant - it's also about creating a unique and optimized customer experience that fosters relationships and builds brand loyalty.
Marketers targeting voice search users should remember to write in a conversational tone and use keywords that people will speak rather than type. Doing so will help you get the coveted zero or Google ranking.
9. Marketing in Messaging Apps Will Level-Up
Social messaging apps aren't just for keeping in touch with friends and family. In recent times, companies from all sectors have shown considerable interest in apps like Facebook Messenger and WhatsApp and it's not surprising when you consider the opportunities:
• 1.4 billion monthly users are active on Facebook Messenger, sending more than 10 billion messages every month.
• Whats App has 1.6 billion active users, sending over 55 billion messages every day.
While traditional channels like email and social media are far from dead, there's no denying that people are more active on instant messaging apps. In the next 5-7 years, messaging marketing is expected to be the number one marketing channel in the world. Therefore, it is a logical step for brands to start connecting with people on these platforms. Marketing via Facebook Messenger generates 10 to 80 times more engagement than organic posts in the Facebook news feed.
Messaging apps allow businesses to reach a large audience with short, personalized texts. 63% of online consumers are more likely to return to a company's website if they have a live chat option, hammering away at the need for businesses to take this channel seriously.
In 2020, you can expect to see a lot more marketing in messaging apps, with many businesses including videos and interactive content to engage users.
10. Omnichannel Marketing is Now Vital
Omnichannel marketing is the practice of marketing across multiple platforms, including your website's email, apps, social media, and blogging. This approach allows companies to connect with customers across multiple digital touchpoints, effectively delivering a better user experience.
By providing a consistent, consistent voice and consistent brand message across all channels, you can generate much better results. ClickZ reports that omnichannel marketing generates three times more engagement than a single channel approach. Even better, customer retention, average order value, and purchase frequency are all higher when you have multiple channels.
With the improvement of AI technology, companies can leverage data insights and machine learning to gain a better understanding of customer behaviors and thus personalize them to the highest level. Ultimately, focusing on omnichannel marketing is the way to an improved customer journey that keeps people coming back for more information..