Digital Marketing - SEO
SEO is search engine optimization. This is the
process of getting traffic from search engine free, organic, editorial or
natural search results. Simply put, this is the name that seeks to improve
search engine rankings. In most cases, this is just quality control for your
website.
SEO can target a variety
of searches including image search, local search, video search, news search
engine and more. With a good SEO strategy, you can put your website in place to
find the users who are at the most important stage of the purchasing process
and when your site needs them.
Major search
engines such as Google, Bing, and Yahoo use crawlers to search pages of
algorithmic search results. Pages that link to index pages of other search
engines are automatically detected and do not need to be submitted.
Search engine
crawlers can look at various factors while crawling a site. Not all pages are
indexed by search engines. The page's distance from the site's root directory
also contributes to whether the page is crawled.
Points to Note
To ensure
that your brand is well positioned in search engines, you should be careful to
keep the following in mind-
• Search engines want to do the best
job possible by introducing them to the websites and content that are most
relevant to what they are looking for. This depends on the user experience such
as site content, site load rate, how often the site is linked to by other
trusted online resources, design, navigation, and bounce rate.
• Some things search engines don't want
are keyword abuse, link purchases, and poor user experience (too many ads and
high bounce rates).
• Domain names are important to the
brand as a whole. As a best practice, use the subdirectory root domain
(example.com/events) and subdomain (events.example.com). Another best practice
for domain names is to use consistent domains and keywords in your URLs.
• Optimize for different types of
results. In addition to optimizing the desktop experience, we focus on
optimizing mobile and tablets along with other media.
• Site content requires a title tag and
meta description. Meta tags are not as important as they were before, but if
you use them, make sure they are formatted correctly.
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