DIGITAL STORYTELLING THAT REALLY INSPIRES

Digital storytelling that really inspires

Digital Marketing need story line to attract the customers .

Modern brands are looking for ways to connect digitally with their audiences through user-generated content / digital storytelling.

Some of these stories are inspiring and communicate the brand’s personality so sometimes brands enable them to share their stories.

This type of digital storytelling is the most effective way to share stories and imagination and build a brand in the world.

Digital storytelling, a new practice of sharing stories through digital devices, is gaining popularity among brands.

Many digital storytelling videos inspire people to go beyond their limits.

People of their own are sharing their stories on Facebook, YouTube, Instagram and other social media platforms every day.

It doesn't matter who you are or what you do, it doesn't matter how you share your story, who the characters are, what roles they play, and how the story connects thousands of people with its message and elements.

Digital storytelling has been one of the most effective ways to reach people with their stories, experiences and vivid colors of situations.

According to Wilson's (1) study, digital storytelling is the most effective educational approach developed for students in the field of education.

This shows that digital storytelling is popular not only on social media but also on the educational level due to its strong approach and attractive storytelling.

Digital storytelling is nothing more than modern, technologically advanced versions of the ancient art of storytelling. Initially, the storytelling was verbal and then it was transformed into pictures through videos.

Today brands are using digital tools to create digitalized versions of stories relevant to their audience.

To add drama to the story, brands use scanned images, videos and sound to bring a living past and create compelling stories.

Digital storytelling applications in the world today

Digital storytelling refers to a new form of digital narrative, including web-based storytelling, presentations, games, and more.

It is a 2-8 minute video format through which people can present their stories with many tools like multimedia tools, video, audio, animation, graphics etc.

A great example of digital storytelling

Usually these videos tell real stories that engage people emotionally in long lasting effects, but imagination is also an essential part of this format.

The beauty of digital storytelling is that you can create your own real-life story ideas to express your ideas around the world.

It is an art of storytelling with the power to weave beautiful forms of music, images, graphics and legends together into creative dimensions.

1. Happiness story with the ultimate driving machine: Digital storytelling examples

BMW is an ultimate driving machine, not because it is an ultimate car, but because the people of the ultimate drive.

Here is the digital story of Helmet Schlosser of Germany, who bought trash from a street vendor who claimed it was a BMW.

The seller who sold the car to him did not even know the model of the vehicle.

He knew it was just a BMW. For some strange reason, Helmut bought it and brought home his wife’s complete frustration, and the rest is an inspiring story.

There are many different forms of digital storytelling in which people can present their stories to the world as:

1 Data Visualization

Videos presenting data with the help of different visual patterns to effectively present raw data for bar charts, pie charts, heat charts, sparklines and map analysis.

2 Virtual Reality

These are videos created using virtual images and videos with a 360-degree camera. It creates an illusion in the mind of the viewer as it is part of the video and experiencing real life things.

3 Listicles

The list is presented in the form of a list of videos, facts and figures. One can use captions to describe different frames in these videos.

5 slideshows

A slideshow is a video format that consists of different pictures and graphs in a specific format to describe certain information or stories, which are used in most official presentations.

6 video records

Video Record is a format where recorded videos are used to create stories and present them to an audience.

7 Photostories

Digital storytelling videos can be created by compiling logical imagery and creating compelling storytelling to attract storytelling.

8 Animated infographics

Animation infographics are videos made up of designs, cartoons, images and text that convey a simple idea or story to people in a realistic way.

Free digital storytelling tools for students and journalists

There are many free digital storytelling tools available in the market for storytellers and teachers so that they can present their stories effectively-

Digital storytelling website

1. BUBBLR

Bubbler is a tool where people create comics or comic strips using photos from Flickr.

All you need to do is upload the pictures in the format and add a caption to the bubbles that appear in the photos.

2. COMIC MASTER

Comic Master is a tool that allows students to create their own comics.

The app is easy to use with drag and drop options. People can have different layouts, characters, dialogues and props when creating their own comic strips.

3. PICLITS

Picklits is a tool that matches the pictures in your list according to the words you choose or include in the application.

The words should be in the form of a proper story where each picture should have a meaning one after the other and create a beautiful story that will inspire people.

4. STORYBIRD

Story Bird is a tool that helps people create visual stories in seconds.

They help writers create creative stories with the help of cartoons, graphics, etc. and become a good storyteller.

5. SMILEBOX

Smilebox helps create free slideshows because it is believed that everyone has some stories to share.

You can create slideshows, invitations, greetings, collages, photo albums and scrapbooks. All you need to do is select the elements like templates, music, dialog, etc.

Best Digital Storytelling Apps

Here are some free digital storytelling apps.

1. ADOBE SLATE

Adobe Slate lets you turn your newsletter, reports, invitations, or any other marketing communication content into a visual story that delights the user

2. PUPPET PALS

Puppet pals help you create quick shows with animation and audio.

How to Do Digital Storytelling

Digital storytelling has given a privilege to the audience to tell their own stories to the world and share their experience to increase literacy and human development skills, but the biggest challenges for these videos are engagement.

The benefit of these videos on an online platform can only be seen if they can engage people and can establish an interactive relationship with them.

The presented story must include the appropriate storyline, climax, emotions, and real facts. This allows people to associate stories with themselves.

To do that, people need to create creative and effective digital stories with some of these suggestions –

1 Real stories are always heard

Life is almost same as everyone with some exceptions, and they believe in the stories which happen.

So, try to be real with real incidents as the more it will be your own real experience, the more you will be able to attract engagements.

2 Short and Crisp

Too long and complicated stories are always ignored, people like fast bullets which strike them with minutes or seconds.

So, the shorter and crispier is your story, the more hits you will get.

Shorts are easy to understand and imagine, because people can't stay in a single emotion for a very long time. That's why the story is short and the effect is long.

3 Understand the audience and their values

It is very important for you to understand your audience first.

Their beliefs and values should never get hurt due to your emotions.

First, analyze the audience with whom you want to share the story and build your character and scene accordingly.

Understanding them will ultimately help provide a good story with an effective message.

4 clear goal

Before you deliver some videos, you should be clear in your mind about what you want to tell to your audience and why.

When you will clearly state that in your video, it will be more productive and effective.

5 Reality+ Imagination=magic

Some videos are mysterious, and they strike some points or facts that people want to imagine and see somewhere.

If you create your video with real pictures, incidents and imaginary/animated characters, it can create magic in the minds of viewers.

Sometimes our viewers want to come out of reality and experience some imaginations to escape from their problems. Help them; tell stories with little addition of imaginative colours.

Why is Digital Storytelling Important?

Digital storytelling is an essential part of the digital world.

This is a hope for the people who are struggling with their problems and trying to find people who went through the same situations and fight back.

The success stories, travel stories, love stories, hate stories, lost and found stories every aspect of life is somewhere connected with some other real-life stories.

When people get these types of stories, they get inspired, happy and motivated to do well and also learn more about real life and its challenges which people are facing worldwide.

Some benefits of digital storytelling:

• INSPIRE PEOPLES

Stories move house to house, place to place, which means one story can inspire a lot of people with different aspects.

• EMOTIONAL RESPONSE

These types of stories help a person to know about other emotional side and stories through comments and feedback, which helps people in understanding their audience.

• YOU CAN BE A RELIABLE SOURCE OF INFORMATION

Getting the right information from the right sources with the best experience can help confuse people. You may become a constant source of information for some people facing a similar problem or are in the same situations which are depicted in your stories.

• LISTENERS OF YOUR STORY

You always want someone to hear your story sometimes and give feedback on them.Digital storytelling is a format in which you can find listeners associated with a story.

Conclusion

Digital storytelling is an art which inspires people some time to do better in their life.

This is the most effective way to get people to walk with you with exciting stories and the best educational patterns for students.

Companies are now actively sharing their employee’s success stories or brand success stories with the audience and are gathering a lot of engagement for their benefits.

It has proven to be a successful tool for many people and brands, demonstrating the benefits of digital storytelling.

Creating them is hard as well as a fun process with many new free tools available in the market, which can help you making your story effective but rushing through this process can create a confusing story.

So, for becoming a good source of information and to find a relevant group of listeners, digital storytelling should be realistic with a lot of emotions and life facts.

digital marketing company in pune | seo and web design company in pune | best SMO companies in pune