The Best Ways To create Personal Brand - Digital Marketing
The term branding has long been rooted in business, but today almost everyone has a personal brand. Few of us have consciously taken care of these brands, but they still exist. A fingerprint in the sandy beaches of time and space set in motion by friends, colleagues, and bosses. According to a study by AVG, 90% of children under two years old already have a fingerprint.
The question is no more IF you have a personal brand, but if you choose to own, cultivate or define the brand on your behalf. Here are 9 ways to build a great personal brand.
1. Identify yourself, who are you?
- Your skills, abilities, education, professional, experiences.
- Your passions and personality are keys to building a strong brand.
- your USPs
2. How are you perceived?
- Personal Relationships: what do your friends say about you?
- Professional Relations: what do your colleagues and customers say about you?
- Online Reputation: what do the search results on Google say about you?
3. what do you want to achieve?
- Your Sector: create your personal products & services in your business field.
- Your Market: identify the right target audience for your brand.
- Your Style: plan your communication to be clear and consistent.
4. Create your brand!
- Emotions & Words: Choose a name & slogan that will characterize you & easy to remember.
- Emotions & Images: Choose your company colors, a logo that represents you and the corporate identity.
- Emotions & Storytelling: Engage with your own story using your bio.
5. Create your ecosystem!
- Your Home: Make your blog the center of your online communities.
- Parks & Squares: Use social networks as a place to socialize share over the Internet.
- Theaters & Clubs: Use social media to enjoy & share entertainment content.
6. Create your network:
- Influencers: Follow experts in your field, learn from them, and create relationships.
- Communities: Actively participate in groups and forums in your field
- Offline: Visit networking events related to your field.
7. Create your original content
- Blog: Post valuable content, useful to your users & update the blog frequently
- Social Media: Create & share multimedia content (audio, Video, Gif) that are likely to go viral.
- Social Networks: Change the tone of voice according to the platform.
8. Get involved and share:
- Conversation: actively engaged in other users conversation on social networks.
- Comments: leave meaningful comments on blogs in your field.
- Sharing: share valuable content and posts created by others.
9. Listen and monitor
- News: keep updated what is said about your brand and field(twitter, RSS, Google alerts)
- Criticism: listen to and deal with criticism in a professional manner.
- Monitoring: monitor your brand activity using the right looks, google analytics.
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