What is Digital Marketing?

What is Digital Marketing?


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What is Digital Marketing?

Marketing means targeting the right people at the right time and right place. When a business is shown online with the proper use of digital tools, it comes under digital marketing. For achieving goals, marketers make use of social networks, e-mails, and websites to reach their audience.

While, through traditional marketing, you can just target a certain defined range of audience whereas Digital Marketing gives you chance to target people around the world.

‘More than half the percentage of people buy online’ – this is enough to prove the need for digitalization. However, to be more clear with the stats, internet usage among the adult age group has increased by 5% in just 3 years.

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